What Are the Types of Advertising Agencies Out There

There are different types of ad agencies out there, and you may need to use one of them for your business. If you are an owner of a company, you need to advertise your services or products, and for that, you need to hire an ad agency that can do the job for you.

However, when you look for the ad companies, you might get confused about the type you should select and hire. So, to get you out of the confusion, here, let’s check the types of ad agencies out there, and then you can decide the suitable one.

Digital ad agency

They are perfect for all types of online advertisements. If you are looking for online advertising, you will find such an advertisement service provider for your online shop or business. You will get every solution for online marketing from this type of ad agencies. You will get options such as,

  • Marketing Automation
  • Search Engine Optimization
  • Social Media Marketing
  • Marketing based on Account
  • Website Development and Design
  • Lead Generation
  • Email Marketing

This type of Ad Company will help you increase your online presence, and you will be able to get more leads to your website.

Media buying companies

This is a pad marketing service. The professional from this service identifies and purchases the available spaces on advertising channels according to the demand of buyers. The process of this service is mostly online. The media buyers check the buying system, and provides from the media planning techniques. They find the potential customers with the marketing goals of a company to buy the right ad spaces. The main task of media buyers are to negotiate with the sites, networks and the channels, where they want to display the advertisements.

Full-service agency

These online advertising agencies are well equipped with every option. They have a team of experts who can offer you different types of ad options. You can have advertisement options from them like,

  • Ad Campaigns
  • Strategic Planning
  • TV Ads
  • Content Creation
  • Web Development
  • Radio Commercials
  • SEO
  • Social Media Management
  • Graphic Design

You can hire such a company when you have a full stack of marketing in your company. This is because these agencies are comprehensive, and they will offer you different types of advertising opportunities for all the fields you require. You also have to hire a representative to handle this advertising part.

Traditional ad company

These agencies are traditional, as they only work for radio ads, TV, newspaper, and prints. You will find plenty of options for this kind of agency. If your company has to goal to reach out to the local audience first, you must hire a traditional ad company. They will help you set up a strategic mail campaign for a local shop or restaurant.

Social media ad agency

You already know the power of social media, and when you hire an ad agency who works on these platforms, you will get better clicks and revenue. You will get better images and videos on your products, and more target customers will be attracted.


There are also other types of ad agencies like branding, creative, public relations. You just have to choose the suitable advertising companies near you, and ask for your requirements. Also, check out this article to know more about the major types of advertising companies for internet marketing.

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