[Webinar] Proven Methodology For Digital Marketing KPIs – AT Internet

[Webinar] Proven Methodology For Digital Marketing KPIs – AT Internet

Proven Methodology For Digital Marketing KPIs – AT Internet” upload_time=”2013-02-28T17:26:48.000Z” description=”In this Webinar, Jacques Warren presents the proven methodology for Digital Marketing KPIs (Key Performance Indicators) he has used at many organizations for” duration=”PT54M9S”]
In this Webinar, Jacques Warren presents the proven methodology for Digital Marketing KPIs (Key Performance Indicators) he has used at many organizations for the last 10 years.

What are KPIs?
How useful are they?
Why are KPIs essential to any sound Digital Analytics endeavour?
How to conduct a KPI project in your organization?

“KPIs must be aligned with strategy, owned, predictive, clear and actionnable”

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2 thoughts on “[Webinar] Proven Methodology For Digital Marketing KPIs – AT Internet

  1. I will be monitoring this page if you have questions and comments about what I presented in this webinar. I welcome your feedbacks, experience, and ideas!

  2. Jacques, thank you for the excellent information. Especially enjoyed the section on governance. In the video you explained top 5 characteristics of KPIs (strategy alignment, owned, predictive, clear, actionable), and said there were others. Are these others published anywhere in english? Thanks

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