Understanding Programmatic Digital Advertising – IAB Digital Simplified
Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.
New Video: Understanding Programmatic Digital Advertising http://youtu.be/86qHw2w0rPc #DigitalSimplified
Terrific discussion here on programmatic!
It is 80&% a farce, the same data is being used to make recommendations is the same data that tells you your website indexes a certain way, when from 1st party data you know to be incorrect. It’s a method that creates high margins for the technology provider because they buy remnant space from pubs then sell it to marketers at a higher price. That’s my take on it anyway.
Is programmatic the new normal? http://www.thedrum.com/programmaticpunch
Yahoo … now that’s a word I haven’t heard in a long, long time.
Very good video so thank you.
Thanks for the programmatic video here from kenya.
Thank You……