The Future Of Marketing: Digital Marketing Trends To Watch In 2017
Imagine traveling by time machine and knowing the future trends…
Marketing would be much easier
Knowing which technologies would end up having impact on your marketing would save you from wasting time and money on different platforms
With future insights, you can understand your target audience and make plans to engage them
So, let’s make some predictions for 2017
1. Data Driven Decisions
What should be the color of your call to action button?
How much text should we use in a landing page?
In 2017, marketers will make more data based decisions
The art of marketing is turning into a science
With all the analytics you can track website visitors, CTA clicks, bounce rate etc
Marketers will scientifically analyze what’s working and what’s not
2. Personalized Campaigns
Music listening apps like Spotify& Pandora allow users to create personalized playlists
Amazon recommends products according to the interests of the users
So how will you show your content to your target audience?
Create a buyer persona of your audience and then plan your ad campaigns
3. Native Ads
In 2015, native ad spend was around billion
In 2017, it is estimated to reach billion
People were seeing fewer traditional Ads and are using plugins like Ad blocker
Publishers were earning less so the new model took over
Native Ads are designed to fir naturally into publications without interrupting the user interface of the website
4. Responsive Design
Google now considers responsive design as a ranking factor
Responsive design does not mean only mean a mobile friendly website
A responsive design fits into every device on which Internet can be used
With new mobiles, new tablets & new screen sizes coming every month, you should be ready with your responsive design to take on the future
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Effective Marketing Needs to Be Authentic and Story-Driven
Really great points,especially personalized campaigns and native Ads.Thanks
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Very informative video
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Nice Information full this video for What can do in this year ! !!