The Digital Marketing Revolution Has Only Just Begun | BCG

The Digital Marketing Revolution Has Only Just Begun | BCG

The constant evolution of media is changing the way consumers interact with brands. To respond to this change and capture its potential, marketers must fundamentally reboot their strategies, organizational structures, and ways of working. Here’s how to realize the potential of digital marketing.

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4 thoughts on “The Digital Marketing Revolution Has Only Just Begun | BCG

  1. great video…cross channel and cross consumer marketing coupled with real time data is the need of the hour.

  2. Recent years? We have had broadband for decades now. The VHS you showed hasn’t been used for even even longer. Is this the type of stories people are still trying to sell?

    This video is at least 15 years out of date.

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