SAP’s Business-to-Business (B2B) Marketing Strategy At The Adobe Summit 2013

SAP’s Business-to-Business (B2B) Marketing Strategy At The Adobe Summit 2013


Shawn Burns, Global Vice President, Digital Marketing at SAP and Dan Barnicle, MD, SapientNitro, share SAP’s Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013. They explain how a shift has occurred in the business-to-business (B2B) marketing space making it time to rethink outdated notions of the B2B Customer Experience. Learn how SAP is addressing today’s digital marketing challenges and is optimizing customer experience by integrating Search Marketing, Content Optimization, and Social Media to effectively drive brand awareness, leads and sales conversions.

5 thoughts on “SAP’s Business-to-Business (B2B) Marketing Strategy At The Adobe Summit 2013

  1. I guess you could be right. Besides I want to mention that I use youtube to bring more visitors to my website since i am a marketer and I find this particular video very informative. thank you. please visit my youtube channel and learn more information about what you can do in order to benefit your online business _(how to increase traffic, income, youtube views, etc…)_

Comments are closed.