New Digital Marketing Course At Rutgers University Says ‘Goodbye Chalkboard And Hello IPad’
Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program launched at Rutgers, The State University of New Jersey, this summer received an iPad, but it’s not intended to be a shiny, new toy offered as a gift just for participating. Rather, the iPads were an integral part of the 12-session program, customized with Apple’s help to provide a new dimension to executive education in a field being fueled by technology.
“The Digital Marketing Mini-MBA is a perfect course to pilot since it is designed for marketers who have an interest in learning and exploring the latest digital technologies, and for technical managers seeking to expand their role in marketing,” said Eric Greenberg, a CMD faculty member and coordinator of the digital marketing mini-MBA.
Module topics included digital marketing strategy, social media marketing, real time research and response, mobile marketing, online PR; digital brand management, understanding the new digital consumer, measurement and “ROI” (return on investment) of digital marketing, digital innovation models and digital transformation.
For more information on the program, visit