McKinsey: How The Digital Age Is Disrupting The Marketing Framework

McKinsey: How The Digital Age Is Disrupting The Marketing Framework


David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.

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