McKinsey: How The Digital Age Is Disrupting The Marketing Framework

McKinsey: How The Digital Age Is Disrupting The Marketing Framework


David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies ‚Äď it requires a complete restructuring of the marketing organization and its operations and processes.

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