Mastering Digital Marketing: A Different Model
The era of the traditional marketing campaign is ending. In this interview, a part of our new #McKDigital series, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.
As he notes, “what digital allows you to do is flip that model around and say for almost anybody, ‘There’s something about what we have to offer that should be connecting with them.'” For more of insights from the coleader of our global digital marketing strategy group, visit our site to read, “Digitizing the consumer decision”: