Making Sense Of Marketing In The Digital Age: Mike Osswald At TEDxToledo

Making Sense Of Marketing In The Digital Age: Mike Osswald At TEDxToledo

Mike is the VP of Experience Innovation at Hanson. He holds a bachelor’s degree in marketing management and an MBA with a marketing management focus, both from the University of Toledo. He is a member of the Usability Professionals’ Association, the Information Architect Institute, ACM SIGCHI, and the Interaction Design Association. He is also the president and sole member of the Seriously Mad Skills with Post-it Notes Association, but isn’t one to eschew the wonders of Scotch tape and small scraps of paper.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

11 thoughts on “Making Sense Of Marketing In The Digital Age: Mike Osswald At TEDxToledo

  1. This is the shortest TEDx I’ve watched and you didn’t miss out on being informative. Always be agile! Great tip!

  2. These are great points! Marketing in the digital age is becoming bigger than expected.

  3. Hmm.. this talk applies far more to traditional marketing than digital. And both the products he focuses on in the presentation were developed in complete contradiction to the principles he’s mentioning “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs.

  4. In my opinion there are many good colleges available with Digital marketing as a course. for instance RVS Coimbatore(Digital Marketing specialization with corporate mentors.) and Sunstone business school (Sunstone Business School-India’s largest management program for working professionals) on other hand their are many short term online and ofline courses available too like Manipal Pro learning and edureka.

  5. His persona doesn’t reflect someone that would be doing a presentation on marketing. He is more representative of a ‘blue collar’ type of worker. Frankly speaking, he doesn’t look or dress the part. Therefore, his presentation isn’t convincing for me.

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