How An Ad Is Served With Real Time Bidding (RTB) – IAB Digital Simplified

How An Ad Is Served With Real Time Bidding (RTB) – IAB Digital Simplified


Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

17 thoughts on “How An Ad Is Served With Real Time Bidding (RTB) – IAB Digital Simplified

  1. Fabulous video. From a publisher advocate perspective it costs money to have that unique content that brings users and traffic so a publishers priority is to sell advertising space at a premium. This ad revenue helps pay for the content, pay their employees and staff. Now that there’s more programmatic premium offering out there rtb makes more sense.

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