Heineken’s Viral Marketing Campaign Review (1 Million Fans)
Mark Fidelman reviews a Heineken Digital marketing campaign that went viral. One like One Balloon they aimed for 100,000 but got 1 million likes.
1. They blew up 12,000 balloons
2. They 500,000 unique FB page engagements
3. 1 million new fans.
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Don’t miss this one! “Ep 7: How to Get 70 Million Views on Facebook”