GSK Oral Care – Award Winning Digital Marketing Strategy Created By Brass

This short film shows how Brass, the integrated digital marketing agency, responded to GSK’s desire for a digital marketing solution that encompassed all their oral health care products – a first for the company. Our innovative approach encouraged customers to ‘Love Your Mouth’ through a specially built website. Key to this was ‘The Mouth Match’ an online assessment of people’s oral care that suggested suitable products and offered downloadable money-off coupons. This was supported by an online display campaign that included a 24 hour takeover of yahoo.com, plus a three second sting at the end of every GSK commercial. The results were impressive with over 120,000 hits in just two months with 90% of visitors taking the ‘Mouth Match’ challenge, and the entire campaign taking a bronze for ‘Broadcast Digital Promotions’ at the Institute of Sales Promotion Awards. To find out what Brass Agency can do for you, click