Documentary- The Story Of Content: Rise Of The New Marketing

Documentary- The Story Of Content: Rise Of The New Marketing

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Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.

The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.

Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond:

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11 thoughts on “Documentary- The Story Of Content: Rise Of The New Marketing

  1. I have to say this!


    Thank you for sharing about this and informing me about The Content Marketing. It’s very informing and at the same time like it mentioned, a great story, certainly.

  2. Content as a marketing strategy, might not be sustainable in the near future because consumer attention is a rapidly decreasing with the rise of more and more new social media. I believe that code is the new marketing. For example, if people could go to your website and just fill out a form, and you have some kind of artificial intelligence generating a report full of recommendations and resources for that particular visitor, then your company has performed a useful service without taking too much time from the consumer or the business buyer. In that scenario, content might still have a role to play but it will be specific content that is suggested to the website visitor, based on her input. A little bit like what Netflix or Amazon is currently doing, suggesting relevant options for their customers and visitors. But this artificial intelligence will be much more specific and will generate more detailed reports for the customer.

  3. Make rapid $ by writing about your observations to big businesses at

  4. 35:15 … naturally part of the story… WHAT STORY? Does your hotel cater to the “THIS IS DOPE!” audience? I understand that this is supposed to be an attention grabber, but so were the old commercials… so how is this new and revolutionary?

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