Digital Marketing Panel: The Transparent At The Seattle Interactive Conference 2013
Digital Marketing Panel
The Transparent: Your Data and How Three Digital Marketing Professionals Intend to Use It to Make Your Life Better
This discussion is not about the scary aspects of personal data and privacy. That’s a different presentation, for a different day. Rather, this conversation is about surfacing the amazing power of data and the potential it has to make all of our marketing experiences more awesome. From product creation to micro targeting, content to entertainment, data is being used to develop the next generation of communication platforms and digital experiences.
Patrick Cartmel, Undertone
Kirsten Ward, Microsoft
Megan Tweed, Razorfish
Mike Reeder, POSSIBLE