Content Marketing Predictions 2017 – Real Smart Marketing #1

Content Marketing Predictions 2017 – Real Smart Marketing #1


Content Marketing Predictions 2017 – Real Smart Marketing #1

How will content marketing evolve in 2017? What are the content marketing predictions for 2017?

In this episode of Real Smart Marketing, our favorite influencers tell us what content marketing trends to expect in 2017, and how to keep seeing results in B2B content marketing.

Prefer to read? Here’s a recap:

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Mention is a media monitoring tool that lets anyone see what’s being said about them, anywhere online. We help brands, agencies, schools, NGOs, and individuals improve their marketing, and take control of their reputation.

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✪ Featured guests ✪

Rand Fishkin – Founder and Wizard of Moz
Sam Mallikarjunan – Head of Growth of HubSpot Labs
Benji Hyam – Founder of Grow and Convert
Larry Kim – Founder of Wordstream
Sujan Patel – Founder of ContentMarketer.io

Filming & editing: Elliot Puzenat

Give us a T H U M B S U P ! ✪ S U B S C R I B E ✪ :

✪ Content Marketing Resources ✪

Sujan Patel’s Content Marketing Ecourse:
Content Marketing Tips for Boring Industries with Sujan Patel:
Generate leads and sales with inbound marketing with Sam Mallikarjunan:
47 Ways to Come up with Better Content Ideas:
How AI improvements are changing lives of artists:

More free marketing resources:

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Mention is a media monitoring tool that lets anyone see what’s being said about them, anywhere online. We help brands, agencies, schools, NGOs, and individuals improve their marketing, and take control of their reputation.

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19 thoughts on “Content Marketing Predictions 2017 – Real Smart Marketing #1

  1. LMAO what is Sam doing reading off the screen? Rand and Benji are on point though about going niche. it’s critical for content marketing to target personas all the way through the customer journey.

  2. I agree with all. My focus is on video first, image second and audio content. Video is going to be massive in lead generation for those that not focus on video but those who build their entire business around video.

  3. Love the Interesting predictions. The Web is full of so much junk that I pray short form content (including videos) that add no real value will not win the day. Producing resources that solve problems for my audience will remain my main strategy going forward.

  4. Honestly, I’m going to start focusing on Traditional Marketing. I may even drop the internet all together create a book, some folders, and deliver my models/mock ups to businesses. 2017 is the year where businesses embrace the “stop hiding behind the internet”. Especially now that we have a business man as president.

  5. I am a member of OMG and happy to provide insight. I plan to network with the best SEO strategist in 2017, including this group. I love SEO!

  6. I agree VIDEO is going to be the killing in the next coming years but I think context is more important than content

  7. Marketing is a smoke and mirrors vernacular for theft…..look at housing cost in the last 50 years we called it inflation because we couldn’t call it extortion.

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