Best Practices For Online Music Marketing With Mike King

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Best Practices For Online Music Marketing With Mike King


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In this free online music business lesson, Berklee Online course author, instructor, and Chief Marketing Officer Mike King discusses the best practices for online music marketing. He is joined by Berklee Online’s Director of Admissions, Michael Moyes.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee’s acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
advisors@online.berklee.edu

About Mike King
Mike King is a course author, instructor, and the Assistant Vice President for Marketing and Recruitment / Chief Marketing Officer at Berklee Online, the online continuing education division of Berklee College of Music. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, for three years.

Mike has written and teaches four courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.

Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, The Huffington Post, Billboard, The Boston Globe, Wired, CNN, The Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0.

26 thoughts on “Best Practices For Online Music Marketing With Mike King”

  1. Hey man check out this song by me and my crew sXs where two teenagers (15-16) help us out not the best recording but we did Wat we could like and subscribe ooh and share thanks

    Cubeworld! !!!!!!!!

    http://youtu.be/RhdSMc0eeQw

  6. His insight on marketing is excellent– Mike’s take on iTunes & Spotify is spot on. I know so many members of my audience that have chosen a preferred download or streaming service–iTunes, Google Play, Spotify… Artists who overlook these services will miss out on sales…

  8. Really dug this!  I attended Berklee as a songwriting major and recently made a video about what my experience was like. Check it out.

  9. @4:43 to 4:49min great advise. Drop in to peoples interests groups that aren’t media lemmings. @ 8:26 to 9:30min PAY to PLAY? Get something in return of equal value NOT promises of a listen, by someone who listens to the guys radio station so he can sell air time to his sponsors as every drop of music on his station he commandeered with terms and “an I agree” from you the artist.

  11. Youtube is literally like a free college education if you want it to be. I’m learning and discovering so much about my interests in art and music. Thanks for sharing!

  13. Mike & Berklee, what do you think about companies like VideoViralviews and TripleVMusic App? The music app for instance, is the fastest growing music app on both iTunes & Google so having your music on there really gets your music out there.

  14. I think, this particular section/lesson stands indispensable within the life of a musician – or in fact within any ‘creative’ profession. ‘Music creation’ is an important learning-part, but reaching out-loud to the audience, is what, I think, make the musical-journey complete. Again, this course is really important.
    Thanks for sharing this, Berklee.

  15. Great video. Gene Simmons is right. Rock is dead.The OLD way. But the new music business is totally in the hands of the artist now. It’s better. Thanks for this video.

  16. This is the absolute best video to date imo online,l. If you’re an independent artist you’ll find EVERY SECOND useful.

  23. What’s the second thing that he said in 3 simple ways for online visibility?
    What did he say at 30:04?

  24. this is fantastic and wonderful, ha. I can’t wait to start using these tactics and see where it will head. The idea of using incentives to attract a crowd has worked well for others around me and I have some tricks up my sleeve to help me advance that notion. Plus, I’ve never heard of nimbut or topsin, I’ve always just dreamed of being on Pandora and growing my youtube subscribers… Thanks! xD

  26. Every musician should watch this. Every pillar of the industry is simply and articulately explained and the doubts and hurdles artists deal with when marketing themselves are addressed so succinctly. It’s crazy.

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