Avinash Kaushik, Digital Marketing Evangelist For Google, Previews SES New York 2012

Greg Jarboe, president of SEO-PR, interviews Avinash Kaushik, digital marketing evangelist, best-selling author of Web Analytics 2.0 and Web Analytics: An Hour a Day, and co-founder of Market Motive at SES London as he previews some of the topics and ideas he will share with attendees as the keynote speaker at SES New York 2012 (

Avinash says his goal for 2012 is to get businesses and marketers to be able to accomplish more efficiently at the same time. Avinash alludes to a recent blog post on his blog, Occam’s Razor, when he writes about the 20/15 marketing rule book. It is no longer sufficient for anyone to be good at one thing only, according to Avinash. You have to wear many hats and be good at any number of skills. If you participate in multiple media channels, how do you so effectively and at scale? No one can afford being a “one trick pony,” according to Avinash. We live in a time where people must begin to excel at numerous activities and be able to implement related media projects with data at scale. Avinash will provide SES New York attendees with a cluster of actionable ideas to do many things at the same time at scale, profitably. Measuring data must be tied to revenue and profits.

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You can follow Avinash on his blog at