10 Digital Marketing Essentials For Technologists – Part 1 Of 2

10 Digital Marketing Essentials for Technologists takes a first pass at creating a shared understanding and language for technologists and marketers around goals, measurements and capabilities. Think of this as digital marketing bootcamp 101. In our session we cover

Part 1
1. Why addressing the gap between digital marketers and technologists is important
2. History of traditional marketing and its evolution
3. Web publishing history
4. Conversions and their critical importance in digital marketing

Part 2
5. Measurement around digital marketing initiatives and which metrics are most important
6. Search Engine Optimization basics
7. Segmentation and experimentation to drive better conversion rates
8. Loyalty strategy and measures
9. Social, various channels and their impact on inbound marketing
10. Marketing automation and lead qualification